Privacy Policy
Last Updated: 23/04/2026

Introduction
Fortune Fightwear respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or purchase from us.

By using our website, you agree to the terms of this Privacy Policy.

​

Who We Are
Fortune Fightwear is a UK-based business selling Muay Thai apparel and equipment.

​

For any privacy-related enquiries, contact:
Email: team@fortunefightwear.com
 

What Personal Data We Collect
We may collect and process the following information:

• Name

• Email address

• Phone number

• Billing and shipping address

• Payment details (processed securely via third-party providers)

• Order history

• IP address and device information

• Website usage data (via cookies and analytics tools)

 

How We Collect Your Data
We collect data when you:

• Place an order

• Create an account

• Subscribe to emails or marketing

• Contact us directly

• Browse our website (via cookies and tracking technologies)

 

How We Use Your Data
We use your data to:

• Process and fulfil orders

• Deliver products and manage shipping

• Communicate with you about orders or enquiries

• Provide customer support

• Improve our website and user experience

• Send marketing communications (if you opt in)

• Prevent fraud and ensure website security

 

Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:

• Contractual necessity (to fulfil your order)

• Legal obligation (e.g. tax and accounting requirements)

• Legitimate interests (e.g. improving services, fraud prevention)

• Consent (for marketing communications and cookies)

 

Sharing Your Data
We only share your data where necessary, including with:

• Payment providers (e.g. Stripe, PayPal)

• Shipping and delivery companies

• Website hosting platforms (e.g. WIX)

• Marketing and analytics providers (e.g. Meta, Google)

These third parties process data on our behalf and are required to keep it secure.

 

International Transfers
Some of our service providers may transfer data outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place in line with data protection laws.

 

Data Retention
We retain your personal data only as long as necessary, including:

• Order data: up to 6 years for legal and tax purposes

• Marketing data: until you withdraw consent

• Account data: until you request deletion

 

Your Rights
Under data protection laws, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Withdraw consent at any time

• Request transfer of your data

To exercise these rights, contact us using the details above.

 

Cookies
We use cookies to improve your browsing experience and analyse website traffic.

These may include:

• Essential cookies (required for site functionality)

• Analytics cookies (e.g. Google Analytics)

• Marketing cookies (e.g. Meta/Facebook Pixel)

You can manage or disable cookies through your browser settings.

 

Data Security
We take appropriate measures to protect your personal data from unauthorised access, loss, or misuse.

However, no online system is completely secure, and we cannot guarantee absolute security.

 

Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.

 

Complaints
If you have concerns about how your data is handled, you can contact us directly.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

 

Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page